Adobe Analytics是强大的网站分析工具。AA的Metrics(量度)和Dimensions(维度)并不像Google Analytics一样区分严格。在Adobe Analytics的Workspace中,我们可以很方便的将Metrics/Dimensions拖拽展示在表格的行列各个位置。通常Dimension名称后面添加Instances就变成了对应的Metric。

Adobe Analytics默认有很多Metrics和Dimensions。我们通过收集Adobe官方中英文定义帮大家更好理解各个字段意义。

独特访客数 (Unique Visitors)

显示报告期间的独特访客总数(可以配置为每日、每周、每月、每季、每年)。

Shows the total number of unique visitors for the reporting period (can be configured to daily, weekly, monthly, quarterly, yearly). 

访问次数 (Visits)

表示一系列的页面查看操作。访问量度通常用在显示选定时段内用户会话数量的报表中。访问量度始终与某个时段关联,因此当同一访客返回您的站点时,您可以知道是否将其认为是新的访问。在30分钟不停顿的一系列页面浏览行为,或持续活动12个小时,或总hits超过2500,或100秒内超过100 hits。

A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period. The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A visit is defined as a sequence of consecutive page views without a 30-minute break, or continuous activity for 12 hours, or after 2500 image requests, or consists of more than 100 hits that occur in fewer than 100 seconds.

页面查看次数 (Page Views)

每个已发送的服务器调用都计为一次页面查看。此量度代表页面查看的总实例数。TrackLink 调用不被计为页面查看次数,因此不会作为“页面查看”量度的增量。

A Page View is counted for each server call that is sent. This metric represents total instances of Page View. TrackLink calls are not counted as page views and do not increment the Page Views metric. 

登入次数 (Entries)

登入次数表示作为访问中第一个值所捕获到的给定值的次数。登入在每次访问中只能发生一次。但是,如果未定义变量,则它不一定是首次点击。

Entries reprents the number of times a given value is captured as the first value in a visit. Entries can occur only once per visit. However, it is not necessarily the first hit if the variable is not defined. 

跳出 (Bounces)

只包含一次服务器调用的访问。例如,如果访客没有与页面进行需要向 Adobe 发送数据的交互操作(如单击链接或启动视频),则一次页面访问就是一次跳出。如果访问中收到的点击次数超过一次,那么将不会计为一次跳出。

A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted. 

跳出率 (Bounce Rate)

显示包含单次点击的访问次数的百分比。跳出率使用跳出次数量度并计算为:“跳出次数”除以“登入次数”。

Shows the percentage of visits that contain a single hit. Bounce rate uses the Bounces metric and is calculated as: Bounces divided by Entries. 

退出 (Exits)

作为访问中最后一个值所捕获到的给定值的次数。退出在每次访问中只能发生一次。

The number of times a given value is captured as the last value in a visit. Exits can occur only once per visit. 

实例 (Instances)

针对变量设置某个值的次数。所有点击类型都会计算实例数,但是在后续点击上针对变量记录值时将不计算实例数量,因为这会一直存留。

The number of times that a value was set for a variable. Instances are counted for all hit types, but are not counted when a value is recorded for a variable on a subsequent hit due to persistence. 

发生次数 (Occurrences)

捕捉特定值的次数加上保留给定值的页面查看数量。也就是说,发生次数是页面查看次数和页面事件数之和。

The number of times a specific value is captured, plus the number of page views for which the given value persisted. In other words, Occurrences are the sum of page views and page events. 

未指定 (Unspecified)

“未指定”是报表中相当常见的行项目。在没有转换变量的情况下触发活动: 例如,用户访问您的站点并购买了任何eVar值。如果使用eVar维度查看订单,则没有值可将此订单归因于。因此,它会自动归于“未指定”。分类报告中未分类的数据: 查看分类数据时,任何没有与特定分类关联的数据的值都会返回“未指定”。要解决此问题,请对父变量值进行分类。只有一个变量触发的划分报告: 当您将划分应用于变量时,该变量的每个实例都必须表示。如果未看到第二个变量,或者如果它从以前的点击继续,则维度值为“未指定”。移动报告中的非移动点击: 移动报告中的任何非移动点击均列为“未指定”(“报告和分析”中的“非指定”)。

“Unspecified” is a fairly common line item in reports. An event fires without a conversion variable: For example, a user comes to your site and makes a purchase without any eVar1 value. If you view orders using the eVar1 dimension, there is no value to attribute this order to. Therefore, it is automatically attributed to “Unspecified”. Unclassified data in classification reports: When viewing classification data, any value that doesn’t have data associated with that particular classification returns “Unspecified”. To resolve this issue, classify the parent variable value. Breakdown reports where only one variable fired: When you apply a breakdown to a variable, every instance of that variable must be accounted for. If the second variable was not seen or if it persisted from a previous hit, the dimension value is “Unspecified”. Non-mobile hits in mobile reports: Any non-mobile hits in mobile reports are listed as “Unspecified” (“Non Mobile” in Reports and Analytics).

平均页面深度 (Average Page Depth)

显示访问中触发每个值的平均深度。此量度用于确定一次访问中访客到达给定页面或 prop 值的深度。平均页面深度可用于任何启用了路径分析的变量。

Displays on average how far within a visit each value was fired. This metric is valuable in determining how far within a visit your audience reaches a given page or prop value. Average Page Depth is available on any variable with pathing enabled.

网站平均逗留时间 (Average Time on Site)

表示某次访问中的网站平均逗留时间。

Represents the average time spent on a site within a visit. 

促销活动点进 (Campaign Click-throughs)

点进次数表示给定促销活动的跟踪代码被传递到报表中的次数。当访客点击某个附属活动链接(该链接已采用其中的一个跟踪代码进行标记)时,访客将被引入到您的登录页面,同时,跟踪代码也被捕获到 s.campaign 中。该数据会被发送到报表,并记录一次点进。

Click-throughs represent the number of times that a tracking code for a given campaign was passed into reporting. When a visitor clicks on an affiliate link that has been tagged with one of these tracking codes, the visitor is taken to your landing page and the tracking code is captured in s.campaign. That data is sent into reporting and a click-through is recorded. 

自定义链接实例 (Custom Link Instances)

自定义链接事件统计,包括:安装包下载、登录、视频播放、联系我们表单填写、注册。

installation package download, login click, video play, contact form, contact form complete, registration form.

退出链接实例 (Exit Link Instances)

退出链接,显示人们最常单击的、导向网站外部的链接。

Shows the most common links people are clicking on that lead to places outside your site. 

移动设备查看次数 (Mobile Views)

通过移动设备访问时,页面的查看次数或维度的设置次数。仅限 Ad Hoc Analysis。我们建议应用“来自移动设备的访问次数”区段,而不使用移动设备查看次数量度。

The number of times a page is viewed or a dimension is set when accessed via a mobile device. Ad hoc analysis only. Instead of using the mobile views metric, we recommend applying the “Visits from Mobile Devices” segment. 

新参与 (New Engagements)

新参与是一个营销渠道报表量度,可计算某个渠道带来的新访客。此量度还可计算最近 30 天中未到访您网站的访客。“新参与”是在每次访问开始设置的 eVar(原始分配)。首次联系渠道也可以是新参与,具体取决于访客参与到期设置。

New Engagements is a Marketing Channel reporting metric that counts new visitors that come as a result of a channel. This metric also counts visitors who have not been to your site in the last 30 days. A New Engagement is an eVar set at the beginning of each visit (original allocation). First-touch channels can also be New Engagements, depending on visitor engagement expiration setting. 

页面事件 (Page Events)

页面事件包括来自非标准图像请求的图像请求数据。非标准图像请求的来源是下载链接、退出链接和自定义链接跟踪。

Page events consist of image request data from non-standard image requests. Sources of non-standard image requests are download links, exit links, and custom link tracking. 

页面未找到 (Pages Not Found)

帮助您识别包含损坏链接的页面,并测量对不存在的页面进行访问的流量。这些页面通常称为 404 页面。您可以使用此报表来查看访客访问这些损坏页面的位置以及访问频率。

Helps you identify pages that contain broken links and to measure traffic to pages that do not exist. These pages are commonly referred to as 404 Pages. You can use this report to see where visitors are accessing these broken pages, as well as how often. 

产品查看 (Product Views)

设置产品查看的实例。查看“产品详细信息”页面时发生。此值来自 prodView 事件。

Instance of the Product View being set. Occurs when the product detail page is viewed. This value comes from the prodView event. 

反向链接 (Referrer Instances)

在访客点击其他网站(并非定义为您网站的一部分)页面上的链接,然后转到您的网站时,会记录反向链接。

Referrers are recorded when visitors click a link located on a page on another website (not defined as part of your site) and arrive at your website. 

重新载入 (Reloads)

当同一页面名称连续被加载两次时计数。这通常表明页面已被刷新。请注意,同一访问中访问同一页面两次不会被计为重新加载,除非连续两次进行访问。

Counted when the same page name is loaded twice in a row. This typically indicates that the page was refreshed. Note that visiting the same page twice in the same visit does not count as a reload unless both visits occurred in-a-row. 

单次存取 (Single Access)

单次存取由网站的访问量(包含一个唯一的页面名称值)定义。如果用户进入您的网站并点击跟踪链接、触发了事件(例如视频查看),或重新载入页面,则访问仍会被视为一次单次存取。只要 pageName 变量的值没有更改,就可以发送任意次请求,并且访问仍然会被视为一次单次存取。

Single Access is defined by the number of visits to your site that contained a single unique Page Name value. If a user comes to your site and clicks a tracked link, triggers an event (such as a video view), or reloads the page, the visit is still considered a Single Access visit. As long as value for the pageName variable does not change, any number of requests can be sent and the visit is still considered a Single Access. 

单页面访问量 (Single Page Visits)

“单页面访问量”报表显示网站访客登入网站后直接退出的页面(即访客未进一步查看您网站上的任何其他页面)。

Single Page Visits report shows the pages your website visitors enter and exit, without taking steps to view any other pages. 

件数 (Units)

选定时间段内订购的总件数。由于您在每次订购中可以购买多件物品,因此“件数”是一项重要量度,可揭示总体存货的流动情况。

The total units that were ordered for the selected time period. Because you have many units purchased per order, Units is a vital metric that reveals general inventory movement. 

域名 (Domain)

“域名”报表/维度列出了访客为浏览您的网站所使用的网络服务组织和 Internet 服务提供商。提供此类服务的组织包括 comcast.com、verizon.com 和 aol.com 等等。用户可订阅这些组织所提供的服务,以便能够访问 Internet。

The Domains report lists the organizations and Internet service providers your visitors use to browse your site. Examples of these organizations include comcast.com, verizon.com, and aol.com. These companies offer services that users subscribe to so they can access the Internet. It is part of Visitor Profile reporting. 

登入页面 (Entry Page)

按百分比和总访问量显示哪些是新访问首先会查看的网站页面。您可以使用此报表来确定哪些网页的登录次数最多,而且可优化网站上的主要登录点并提升关键消息的登录流量。

Displays, by percentage and by total visits, which pages on your site are the first pages seen by a new visit. You can use this report to identify which of your web pages are the most frequent points of entry, optimize the primary entry points on your site, and drive entry traffic to your key messages. 

原始登入页面 (Entry Page Original)

显示访客首次访问网站时查看的首页。每个用户仅计数一次,除非他们删除其 cookie 或没有通过 cookie 受到跟踪。

Shows the first page viewed for first-time visitors to your site. Each user is counted only once unless they delete their cookies or are not being tracked with cookies. 

退出链接 (Exit Link)

显示人们最常单击的、导向网站外部的链接。

Shows the most common links people are clicking on that lead to places outside your site. 

退出页面 (Exit Page)

按照百分比或总访问量,显示访客在离开网站前最后查看的页面。退出页面包含一个访问划分范围,表示这些页面在一次访问的所有点击中一直存留。

Displays, by percentage and by total visits, the pages on your site that were the last pages visitors viewed before leaving your site. Exit pages have a visit breakdown scope, meaning they persist across all hits for a visit. 

语言 (Language)

捕获访客浏览器中的语言设置,可让您查看与语言设置相关的收入和独特访客数。当您了解首选语言对网站成功量度的影响后,您便可以确定如何以其他语言来呈现网站。

Captures the language setting in the visitor’s browser, letting you see the revenue and unique visitors related to the language setting. 

移动设备编号 (Mobile Device Number)

按是否支持设备号传输对移动设备进行分组。对于不确定是否支持设备号传输的移动设备,该报表还提供了“未知”组。

Groups mobile devices based on whether Device Number Transmit is supported. Also includes an Unknown group for those devices where Device Number Transmit support cannot be determined. 

移动设备信息服务 (Mobile Information Services)

按支持的新闻服务(渠道 I/B、EZ 新闻 Flash、W+INFO 等)对移动设备进行分组。当访客使用支持新闻服务的移动设备访问网站时,信息服务报表至少递增 1。如果移动电话支持多种新闻服务,报表中的这些组将递增。这样,群组总数可能大于报表底部显示的总数。

Groups mobile devices based on the news services (Channel I/B, EZ News Flash, W+INFO, and so on.) that they support. When a visitor uses a mobile device with news service support to access your site, the Information Services report increments by at least one. If the phone supports multiple news services, each of those groups in the report increments. Because of this, the sum of the groups might be greater than the total shown at the bottom of the report. 

原始反向链接域名 (Original Referring Domain)

显示促成客户访问网站的原始反向链接。由于客户可以多次访问网站,并且每次访问都使用不同的反向链接,因此原始反向链接域会显示客户首次到达您网站时使用的反向链接信息。此维度仅按基本域名(如 aol.com、yahoo.com 等)列出反向链接。

Displays the original referrers that produced the customers on your site. Because customers can visit your site multiple times and have a different referrer for each visit, Original Referring Domains shows how they were referred the first time they arrived at your site. This dimension references referrers only by their base domain (aol.com, yahoo.com, and so on). 

反向链接类型 (Referrer Type)

通过跟踪和记录每次访问的访客“引用网站”,您可以确定访客如何找到每次访问的网站。

以下列表列出了有关不同类型反向链接的定义:

  • 其他网站:在访客点击其他网站(并非定义为您网站的一部分)页面上的链接,然后转到您的网站时,会记录反向链接。
  • 搜索引擎:在访客使用搜索引擎来访问您的网站时,会记录搜索引擎反向链接。反向链接值必须被 Adobe 视为搜索引擎,并且不能是不被视为搜索引擎的子域(例如 mail.yahoo.com 不是搜索引擎,因为此域名将用于电子邮件)。
  • 社交网络:反向链接值必须被 Adobe 视为社交网络。请参阅 社交网络列表 。
  • 电子邮件:当访客单击通过电子邮件发送的包含协议的消息链接或到达您的网站时,引用域被视 imap:// 为电子 mail:// 邮件引用域。 例如,由于协议为 https://mail.yahoo.com://,因此来自 https:// 的任何消息均不会计为电子邮件反向链接。Outlook 电子邮件会报告于“键入/书签式”行上,而任何采用 HTTP 协议(域为已知搜索引擎)的反向链接均报告于“搜索引擎”行上。
  • 输入/添加书签:访问者直接在浏览器中键入您网站的URL,或通过选择书签访问您网站时,会记录引用网站。 如果访问的第一次点击 typed/bookmarked 中没有引用,移动设备会报告引用类型。
  • 网站内部 :这些项目是由内部 URL 过滤器标记的 URL。

By tracking and recording the visitors” referring sites for each visit, you can determine how visitors found out about your site for each visit. The list below defines the various types of referrers:

  • Other websites : referrers are recorded when visitors click a link located on a page on another website (not defined as part of your site) and arrive at your website.
  • Search engines : Search engine referrers are recorded when visitors use a search engine to access your site. The referring value must be considered by Adobe to be a search engine, and cannot be a subdomain that is not considered a search engine (e.g. mail.yahoo.com is not a search engine since this domain is used for email).
  • Social networks : The referring value must be considered by Adobe to be a social network. See List of social networks .
  • Email : A referring domain is considered as an email referring domain when visitors click an emailed message link containing the protocol imap:// or mail:// and arrive at your site. For example, anything coming from https://mail.yahoo.com is not counted as an email referrer because the protocol is https://. Emails from Outlook are reported in the Typed/Bookmarked line, while any referrer with an HTTP protocol where the domain is a known search engine is reported in the Search Engine line.
  • Typed/Bookmarked : referrers are recorded when visitors type your site’s URL directly into their browser, or if they access your site by selecting bookmarks. Mobile devices report a referrer type of typed/bookmarked if there is no referrer on the first hit of the visit.
  • Inside Your Site : These items are URLs that are tagged by the internal URL filters. These items are not counted as referrer instances but can be seen when reporting on other metrics.

单页面访问量 (Single Page Visits)

显示在访客浏览会话期间,通常同时为登录页面和退出页面的页面。

Shows pages that are most often both the entry and exit pages for visitor browsing sessions. 

网站区域 (Site Section)

显示访客经常访问的网站区域。网站区域可以包括定义的产品组,它与类别类似。

Shows the areas of your site that are accessed most by your visitors. Site Sections can include groups of products, similar to categories, which you define. 

每次访问逗留时间 – 存储段 (Time Spent on Page – Bucketed)

表示某次访问中的页面平均逗留时间。

Represents the average time spent on a page within a visit. 

访问数量 (Visit Number)

帮助您跟踪每位访客对您网站的访问次数以衡量访客忠诚度。在选定时间段内,您可以了解大部分访客是第一次还是第二十次访问您的网站。访问次数基于访客的存留期,而非选定的日期范围。

Helps you gauge visitor loyalty by tracking the number of times each visitor visits your site. During your selected time period, you can see whether more of the visits were from visitors that came to your site for the first time or the 20th time. The visit number is based on the lifetime of the visitor, not the selected date range. 

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  • Post last modified:2020年10月21日

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